24 Jan Managing data when expanding online
Expanding a business to online retailers requires a great deal of data managing to meet the demands from the retailers. At Delogue, we help you with the structure!
DIFFERENT RETAILERS MEANS MORE STRUCTURE OF EVERY PRODUCT
Having your design displayed at big retailers like Boozt, Ellos and Zalando will, without doubt, get your brand on the fashion map – but at the same time, you will need to be aware of the demand for managing your data to fulfill the requirements of the different retailers.
With every big retailer follows a very structured log of every product. This structure consists of a strict set of data guidelines, that varies from retailer to retailer. Online web shops require anything from registering how a product is packed, to size variations in every color.
Nevertheless, it is the company’s responsibility to make sure that all of the required data is provided for each retail store. This might seem like a simple task, however backtracking all the data after producing and launching a product, can take a lot of your valuable time, when it could have been avoided by a more efficient approach at the very beginning of the design process.
EXPANDING ONLINE EFFECTIVELY
Imagine 10-20 different online retailers having your products for sale. A dream scenario for most brands, that can quickly become a nightmare when each retailer requires a set of different product guidelines. Having to manually insert product data is not something you want to be focusing on during sales season.
We, at Delogue, have selected some guidelines you can follow once expanding online:
- Make sure to integrate your data structure while still developing the product.
- Find a system to log all data for an easy overlook later on.
- Keep a good communication through each channel and to every retailer.
It’s simple, but we’ve experienced that several companies get lost in the process and end up not doing anything. That’s why it is so important to have a system to gather all your items and system data. It doesn’t need to be a specific data management system, don’t worry. However, it is crucial to use a tool to lighten the workload and ease the launch of your designs and products.
After all, simplicity is the key to efficiency and we firmly believe that having an efficient process from start to finish creates the greatest value.