09 Nov KAIBOSH focus on the customer experience
THE KAIBOSH CONCEPT – LET’S TALK ABOUT GLASSES!
Emerging from the city of Bergen, the Norwegian brand KAIBOSH is changing the way people buy and use eyewear. KAIBOSH glasses and sunglasses are characterized by high quality, innovation and bold Scandinavian design, while staying on top of the latest fashion trends and movements inside the optical world.
KAIBOSH is a brand fully committed to the design process, and their skilled designers and product developers create every single product from scratch.
The designers of KAIBOSH work closely together with sales, marketing and customer experience teams, in order to fully understand the need of the consumer and deliver a seamless omni-channel shopping experience.
A creative environment requires a level of structure. For KAIBOSH the Delogue platform works as the backbone of the design and development department. “In a creative environment where ideas flow freely, Delogue enables us to be organized. When it comes to collection management, the platform is a crucial tool for us to be able to control and manage multiple collections at the same time.” – says product Developer at KAIBOSH Mia Aadland Stølen.
Delogue helps KAIBOSH to maintain a record of all the materials and components they use in all of their products. This is beneficial for many departments throughout the entire organisation from production all the way through to customer service.
VITAL COMMUNICATION TOOL
For KAIBOSH, one of the most significant features about Delogue is how it works as a vital communication tool with the suppliers of KAIBOSH. Keeping a record of all communications for multiple development processes, that are running simultaneously, makes the process easy and transparent for every user of the platform.
SINGLE SOURCE OF TRUTH
“We will be importing products from Delogue into our ERP system (Microsoft NAV), so that products are automatically synced. In turn this will be synced with our web shop. This means we only need to create a product once and significantly reduces the amount of time spent on data entry.
The setup of the entire software eco-system will be one central silo containing all customer data. Basically, the e-commerce shop, shop-in-shop systems, and the stores’ POS system will use exactly the same data source.” Mikael Belstrup, Omni-Channel Manager at KAIBOSH explains. This unified customer view is essential for a solid omni-channel experience, and with this setup, transactions and touch points are transparent to all sales channels.
THE FUTURE OF KAIBOSH
In only a short amount of years, KAIBOSH have emerged into a successful business with 3 signature stores located in Scandinavia, a thriving webshop, and a large range of products being displayed in lifestyle and fashion stores all over the world. The future is looking bright as ever, and at KAIBOSH they will continue to lead the way in eyewear design, with an exciting and diverse range of innovative products. KAIBOSH is an ambitious company, and their plan for the future is to continue to develop and flourish in all of their various sales channels.