HappySocksCustomerStory

How Delogue PLM enabled Happy Socks to continue growing without losing their playful DNA

As a growing global brand, Happy Socks struggled to maintain the playful, creative approach to design while staying on top of a continuously growing product portfolio. A vital part of the company’s values is to make sure that they prioritize high-quality and creativity in every single product to stay true to the brand DNA.

The challenge of being creative in a growing process

In a growing process, managing tasks, keeping track of product data, prices and orders can easily become a substantial challenge. A challenge that Happy Socks has recognized and chosen to accommodate.

The company experienced massive popularity from the early beginning, so they quickly learned that structure was critical to establish an environment of playfulness and creativity along with growing their business. However, with an increasing design- and production team and extensive supplier and stakeholder communication, it became difficult to maintain the necessary structure and overview.

Using PLM to streamline data collection and processes from concept to production

In the process of expanding production, Happy Socks found that Delogue's cloud-based PLM solution would provide the structure required to create an environment of striving creativity while rapidly expanding the business.

By collecting all product data in Delogue PLM and connecting all stakeholders to the platform, Happy Socks streamlined their data. Their stakeholders can now always be certain to see complete product data and work with the latest changes to any product. Using Delogue PLM for product development workflows, task management and collaboration, Happy Socks' work processes were now structured. This enabled them to increase productivity and to stay creative and focused on developing innovative products.

About Happy Socks

Happy Socks was founded in Sweden in 2008 by Mikael Söderlindh and Viktor Tell with the vision of spreading happiness by turning everyday essentials into small pieces of colorful design.

One of the most significant features of Happy Socks is the various collaborations with artists, designers and influencers, who help make each collection unique and special.

Today Happy Socks is a global brand with a turn-over of Eur 200+ million.

Market: Fashion, Accessories

Efficient collaboration with Delogue PLM

Delogue PLM also helps Happy Socks to coordinate production with their many collaborators. It has enabled efficient communication in product development, which creates value and increases their time to market. Per-Olof Markström, System manager at Happy Socks, mentions this when elaborating on how they work with multiple collaborators while ensuring high-quality production:

“During product development, we are working proactively with systematic quality processes. We are also conducting on-site inspections at the factories for every major production batch, and all collaborators involved in the production process have access to Delogue. They use Delogue to add new styles and utilize the information when communicating internally and externally. We are also looking to include our suppliers directly in Delogue PLM, to simplify communication and improve efficiency.”

Delogue has enabled us to keep on growing by providing structure in our processes without compromising our need to be playful and creative. With Delogue as a single source of truth with regards to production and product information, we can streamline workflows and keep on creating high-quality products without any loss of growth.

Per-Olof Markström, System manager at Happy Socks

Delogue PLM helped Happy Socks meet their challenges by providing structure and streamlining processes in their growing global organization. Here’s a run-down of some major benefits to be gained from implementing Delogue PLM in a global fashion accessory company.

Delogue PLM Benefits

  • Increase productivity with structured data and transparency
  • Save costs with fewer errors and misunderstandings
  • Eliminate costly workflows in Excel, email and file-sharing platforms
  • Increase earnings with streamlined processes and workflows
  • Improve productivity with effective knowledge management

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