3D’s always been a gimmick in movies; you can take it or leave it. But in the fashion world, it’s become a key component in forming a collection – you can’t start one without it.-
Ahead of the curve, already using 3D virtual sampling with their suppliers, are VILA, and earlier this month they launched a collection entirely produced using 3D solutions.
Their ambitious 3D universe was created in collaboration with Vonoa and creative agency N'Fellows. This is how VILA plans to move their business forward – working towards a more digital mindset.
READ MORE: How fashion brands can start with 3D with Vonoa
Launched on February 2nd, everything from samples to models was made in 3D by the team at VONOA. Through their immersion in this new 3D universe, VILA are taking another innovative step towards product development optimization.
Indeed, 3D is a strong communication tool, but it is especially advantageous when it comes to sampling. Designers can play around with colours and textures instead of actually signing off on the physical garment and then waiting to see the final product in fabric. And it's also a quick and easy way to speed up the product development process. There’s certainly more space to try things out and make errors, without risk and incurring higher production costs.
3D technology also offers brands the potential to modernize their approach to developing samples – for example by using 3D samples in a survey to monitor public responses. In that way a brand can quickly respond to trends and buyer demands.
READ MORE: CLO3D vs Browzwear vs Optitex: Which 3D Fashion Software is Better for You?
During the time VILA have been diligently working with digital solutions, they have seen how 3D opens up a world of possibilities for the brand. Even before the pandemic, they were investing in 3D solutions with an eye on faster and more flexible processes, in line with their goal of minimizing both production waste and their environmental impact. Their goal is to become more efficient and increase their positive effect across the whole value chain, and 3D sampling is certainly one of the ways of doing it.
As VILA affirm, it is not simply a digital solution for the here and now to help overcome challenges in the wake of the pandemic, but also a solution that will help optimize future processes. Over the past year they have worked hard, but thanks to their 3D development they have now made it possible to launch a 3D event in which each style was produced without any physical samples.
READ MORE: What are the benefits of 3D virtual sampling.
Every year, VILA usually host two big Key Account events at specific locations that offer exceptional experiences to their wholesale customers while they present their collections.
In a normal year, like 2019, customers would be flown to Barcelona to attend the event in the surroundings of the Skt. Pau Hospital. But in the face of the pandemic, they needed to improvise and the result was a 100 % digital event showcasing their 3D collection samples, 3D models and, above all, a complete and unique 3D VILA universe that will take 3D showrooms to new heights.