Transparency and sustainability are no longer optional - they’re essential.

To meet these demands, Delogue PLM and tex.tracer are teaming up this January with an exciting webinar and insights from industry leaders, focusing on building the strongest foundation for the perfect tech stack - keep an eye on our social media to stay updated on this month's partner collaboration!

Lollys Laundry, a Danish fashion brand celebrated for it's creativity and quality, is leveraging the powerful combination of Delogue and tex.tracer to drive innovation and transparency.

In this article, we hear from Grant James Povey, Production and Sustainability Manager at Lollys Laundry, and Nadine Jeurissen, Business Development Representative at tex.tracer, as they share their insights on how this collaboration is transforming the fashion industry.

Who are we?

At Delogue PLM, we believe collaboration is the key to success. Our product lifecycle management platform centralizes product data, streamlines workflows, and fosters teamwork, enabling brands to bring high-quality products to market efficiently while creating more room for creativity.

tex.tracer shares this mission by providing radical transparency to the fashion supply chain. Using blockchain technology, tex.tracer verifies data from tier one to tier four, empowering brands to make fact-based decisions and meet evolving sustainability demands.

Delogue PLM and tex.tracer form the foundation of a tech stack designed to tackle the industry’s toughest challenges while setting a new standard for sustainability and efficiency.

Tackling industry challenges with technology

Managing product data and ensuring supply chain transparency, especially in the development phase, are complex tasks for many fashion brands. For Lollys Laundry, relying on disconnected Excel sheets to track information from 20 suppliers created inefficiencies and confusion. Grant explained: “Each supplier had it's own Excel sheet with multiple tabs - it was insane trying to keep track.” This fragmented approach made adapting to new EU sustainability regulations even more challenging. Related to this issue Nadine noted: “Manual methods like Excel and email are not only time-consuming but also lack the data verification brands need today.”

Adopting Delogue PLM and tex.tracer, means that Lollys Laundry streamlines it's workflows, centralize its data, and gain the tools necessary to meet the demands of a fast-evolving industry.

A powerful combination for transparency 

For Lollys Laundry, managing product data efficiently has been a game-changer with Delogue PLM. Grant James Povey described the platform as a centralized hub that allows the brand to account for every component of a garment: “Delogue is fantastic because we can account for every single piece of a garment, right down to the buttons and threads.”

The platform serves as a "forever library," linking materials across collections historically and for future use. This not only improves operational efficiency but also ensures that sustainability efforts are seamlessly integrated into daily workflows. As Grant noted: “Now we have these systems, it’s like one place to store everything, giving us reports and analysis so we can deep-dive into the data and create a path forward.”

Complementing Delogue PLM is tex.tracer, which brings visibility into the supply chain through blockchain technology. Nadine Jeurissen explained tex.tracer’s mission: “We use blockchain technology to collect and verify data at every stage of the supply chain, from tier one to tier four.” This transparency enables brands like Lollys Laundry to understand where materials originate and track their lifecycle.

“tex.tracer gives us the overall development of the lifecycle, while Delogue focuses on the nitty-gritty product details,” Grant shared.

Integration

The true power of Delogue PLM and tex.tracer lies in their seamless integration. By working together, these tools provide brands with a complete picture of their products and supply chain. As Grant explained: “Delogue goes deep into the product, while tex.tracer tells us where raw components come from and how the garment's lifecycle progresses.”

This collaboration not only reduces manual workload but also ensures data accuracy and consistency. Nadine emphasized the importance of this partnership: “We simplify data collection and verification, and integration with Delogue ensures seamless data flow.”

Looking ahead, both platforms envision deeper bidirectional integrations, where designers and developers can access full data sets during the design phase. Nadine elaborated: “In the future, we envision designers having access to all the data before the design process begins - it becomes a cycle.”

A case story in success

For Lollys Laundry, the adoption of Delogue PLM and tex.tracer has already begun delivering significant benefits. Grant shared how Delogue PLM transformed their approach to data management: “It’s a place to store everything, giving us reports and analysis so we can deep-dive into the data and create a path forward.”

Their journey with tex.tracer is still in it's early stages, but the impact is already evident. “We’ve just started onboarding tier two suppliers, but it’s already helping us understand the lifecycle of our products and collaborate with our supply chain partners,” Grant explained.

By combining the detailed product insights from Delogue PLM with the supply chain transparency of tex.tracer, Lollys Laundry is navigating the complexities of sustainability and transparency with confidence. 

A tech-driven future in the EU regulatory landscape

As the fashion industry adapts to evolving EU regulations like the Digital Product Passport (DPP) and Corporate Sustainability Reporting Directive (CSRD), tools like Delogue PLM and tex.tracer are becoming indispensable. Especially in the start up phase. Nadine highlighted the importance of starting early: “It takes time to gather data and set up systems, but automation and integration reduce workload and maximize benefits.”

For Lollys Laundry, this tech stack represents more than just operational improvements - it’s a foundation for future growth. 

By providing both granular product data and broad supply chain visibility, Delogue PLM and tex.tracer are empowering brands like Lollys Laundry to design, produce, and scale sustainably while maintaining their creative vision.

Conclusion

Delogue PLM and tex.tracer showcase the transformative power of technology in helping fashion brands navigate today’s complex and competitive landscape. By merging detailed product data management with comprehensive supply chain transparency, these tools provide a strong foundation for sustainability, efficiency, and regulatory compliance.

For Lollys Laundry, this tech stack has already proven it's value. As Grant succinctly stated: “Delogue and tex.tracer work nicely hand in hand; they give us both the nitty-gritty product details and the bigger picture of our supply chain.”

Curious to learn more about how Delogue and tex.tracer are shaping the future of fashion? Don’t miss our webinar on January 21st, where Grant, Nadine and Anja Padget, head of communications and ESG expert at Delogue, will share insights into this powerful collaboration.