2024 has ended - a new year has begun. We look back at a year filled with challenges, unforeseen circumstances and uncertainties. Reflecting back on the ever evolving legislative landscape, which the fashion industry is faced with, we still see a caution. What should the industry prepare for? And how should the brands prepare for it?
2024 was a year where many small to medium sized brands were faced with large key account requirements needing to comply with the reporting requirements set by the EU. Whilst the technological developments to solve these challenges has not yet caught up, the fashion industry was, more than ever, faced with extensive excel-sheets needing mountains of data points. Everything from product details, material compositions and supply chain needed - now not only focused on the first tier, but also further along the supply chain.
The fashion industry stands at a crossroads, driven by unprecedented technological advances, heightened consumer expectations, and evolving regulations. As we step into 2025, brands are reflecting on the challenges and progress made in 2024 while gearing up for a year poised for transformation and infrastructure.
At Delogue we believe that 2025 will be focused on 3 important focus areas: Collaboration, technology and regulations.
Sustainability continues to dominate conversations in 2025. According to McKinsey’s State of Fashion 2025 report, consumers are increasingly prioritising brands that commit to environmental and ethical practices. The report forecasts that nearly 50% of global consumers will consider sustainability when making purchasing decisions by the end of 2025.
Brands are leveraging innovations such as eco-friendly materials, closed-loop production systems, and carbon-neutral strategies to meet these expectations. Collaboration with technology providers ensures that sustainable practices are traceable and verifiable, further enhancing consumer confidence.
Many have already begun their digital product transformation. Amongst many initiatives, transparency is top of mind for many brands. Traceability is no longer a nice-to-have but a competitive advantage. Especially when we look at the requirements set by key accounts and retailers urgent to comply with legislations such as CSRD and CSDDD. More so, some brands have also started to look at the possibility of a digital twin - and with that preparation for the upcoming Digital Product Pass (DPP), which we are all anxiously awaiting the details of from the European Union.
The fusion of technology and fashion is more apparent than ever. The integration of digital tools will reshape the fashion ecosystem, from design to distribution. More and more brands have understood the urgency of preparing for what’s to come with technological solutions fit for the future. The McKinsey’s State of Fashion 2025 highlights that over 70% of executives believe digital product passports will become the norm, offering unprecedented transparency.
For fashion brands, investing in tech-driven traceability solutions is not just a compliance measure but a differentiator in a crowded marketplace.
Supply chain resilience emerged as a top priority in 2024, as brands navigated disruptions, regulatory demands, and the need for greater transparency. McKinsey’s State of Fashion 2024 report highlights that 56% of fashion executives identified supply chain optimisation as a key focus area for 2025. Collaborative efforts are pivotal, as no single entity can address the complexities of today’s global supply chains alone.
"Collaboration across the value chain is no longer optional—it’s essential," the report states. Brands are working closely with suppliers, technology partners, and even competitors to enhance visibility, streamline operations, and ensure compliance with sustainability standards. Digital solutions, such as blockchain and cloud-based platforms, are enabling real-time tracking and data sharing, fostering trust and efficiency across the supply chain.
These partnerships are not only addressing immediate challenges but also laying the groundwork for long-term innovation, ensuring that the industry remains agile and competitive in an increasingly dynamic market.
The EU’s regulatory landscape continues to shape the industry’s trajectory. The Corporate Sustainability Reporting Directive (CSRD), effective from 2024, requires larger brands and companies to provide detailed sustainability disclosures. Similarly, the EcoDesign for Sustainable Products Regulation mandates lifecycle assessments, encouraging the adoption of circular practices.
Compliance must become a strategic approach. Brands that proactively work with regulatory demands not only avoid penalties but also position themselves as industry leaders.
As we look ahead, the industry must embrace a collaborative approach. Partnerships across supply chains, tech providers, and regulators are key to navigating this evolving landscape. By embracing technological innovation, fostering collaboration, and prioritising sustainability, brands can not only meet the demands of the present but also shape a more resilient and responsible future.
The future of fashion is one of innovation, transparency, and responsibility. By reflecting on the lessons of 2024 and embracing the opportunities of 2025, the industry can redefine itself for a new era of growth and impact.