Spring Copenhagen excels at interior design (home accessories, living, lamps, and furniture), but perhaps it's better known for its wooden figurines, which are a symbol of traditional Danish design. If you ever step into a Danish household, you’ll find them on shelves and tables, blending in with other exquisite Scandinavian standards.
‘To inspire a better everyday life’ is Spring Copenhagen’s motto. They achieve this by designing elements that contribute to the well-known Danish hygge (coziness) of the household as well as celebrations – as some of them are ideal for celebrating special occasions. Their latest popular series is Spring Emotions® – bringing the digital to the physical by representing different emotions using popular emojis.
Their name identifies them with the season – a season when everything grows. But it’s also aligned with rejuvenation and renewal – something that’s deep inside Spring Copenhagen’s DNA.
They create products that will pass from generation to generation. It is a simple, timeless and functional design, and they have been working with Delogue PLM to make this happen.
“We launched our own website sometime in December 2019. Just before covid-19 happened. That decision saved our business,” says Kenn Vendelbo Hansen, Head of Sourcing & Buying at Spring Copenhagen.
The business is going well. Last year Spring Copenhagen increased their sales by 300% and Delogue has been part of their digital transformation.
“Delogue has helped us a lot in our move away from the Excel/Google sheets we used to work with, as well as assisting us with keeping all the details about our items in one place.”
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As a buyer, Kenn finds the price calculator and price report functionalities very useful.
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As a fast growing company, Spring Copenhagen is adamant that it was a perfect fit adding Delogue to their product development process. They have achieved a restructuring and organization of all their product data, which enables optimal speed to market.
“It has been easier to get into the market since we started with Delogue. If I had to highlight something, I would say it provides an easy overview of pending projects, and you only have to change the information once and in one place.
Plus, if there’s a mistake or a problem, it allows me to solve the problems easily by finding out via Delogue what went wrong in the communication,” concludes Kenn.