When quality and CSR are accompanied by Delogue
A structured product development management is crucial for Kvadrat. CSR strategies and a transparent workflow helped the Danish textile company improve their product development process. In this story, we learn more about them and how quality and CSR are accompanied by Delogue.
Kvadrat was founded in 1968 by Poul Byriel and Erling Rasmussen and is one of Europe’s leading manufacturers of design textiles. Creating contemporary textiles products for private and public spaces, their design shows a dedication that goes beyond aesthetic, technological and artistic boundaries. Kvadrat is heavily rooted in the Scandinavian design DNA and is characterized by simplicity, color and innovation. With the ambition to innovate and vast experience in contemporary culture, Kvadrat collaborates with some of the world’s creative artists and designers. These collaborations push the boundaries of textile manufacturing, resulting in extraordinary art and design pieces.
Kvadrat products include curtain textiles, upholstery fabrics, acoustic panels, rugs, accessories and various textile-related products. Their products play an important role in many of the world’s highly acclaimed architectural developments and institutions. Creating a big amount of different products while ensuring premium quality and their 10-year service guarantee, makes it crucial for Kvadrat to have a structured product development management: “For Kvadrat, product development means that we are constantly coordinating with our external designers and suppliers. Optimizing this communication is one of our biggest focus points, and using Delogue, we expect the platform to help with the flow of communication with our suppliers, and in general, add a better overview and simplicity to our daily work and projects.” – Project Manager at Kvadrat, Anne Kargaard explains.
Minimizing the environmental impact
Kvadrat is strongly focused on minimizing the environmental impact of their products, keeping a responsible approach on every stage of the procress – from design to end-product. Suppliers are required to report their environmental performance on a quarterly basis. They are also invited to events and seminars to explore and discuss sustainable options to manufacturing.
The brand plans are filled with ideas to improve their environmental footprint: “Every time we add something new, whether it’s in regards to design or environmental value, we always aim to inspire our clients. High quality, environment, and technology play a vital role in our product development, and we put great emphasis on taking the highest considerations into our entire value chain. Using eco-friendly coloring, minimizing any additional wasteful finishing on the fabrics, and recycling wool and polyester without compromising on design and price, are all something that we will probably see more of in the future.” – Anne elaborates.
A number of Kvadrat textiles have been awarded the EU Ecolabel, and they are currently working on getting even more products certified. In addition, a large number of the textiles carry the GREENGUARD® certification and all Trevira CS textiles are made from yarn that is certified by Oeko-tex 100.
Through Delogue we see an advantage in quickly being able to overlook the course of action and see what has been agreed on along the way. – Anne Kargaard, Project Manager at Kvadrat.
Reaching a common language
It’s essential to Kvadrat to establish long-term relationships with suppliers. Anne Kargaard has a very simple rule and solution to that: dialogue. “It’s important with an ongoing dialogue, especially when our design process from idea to launch can go on from everything between one to three years, depending on the extent of the product.
It is vital to work within a good frame.” – she explains.Choosing the correct tool to practice this “common language” can be a challenge – most people are used to their way of working, and changing that may seem more time consuming than just sticking to what you know.
However, Anne Kargaard is positive regarding the change in their communication process and she explains that a united understanding is vital for moving forward for Kvadrat: “ It’s important for us to have a good and close collaboration with our suppliers and external designers. A collaboration based on trust and a mutual understanding of the product we are developing together. In regards to our suppliers, we are very aware of creating a “common language” ensuring that we have a defined direction and goal with the product in the beginning of the cooperation.”
At Delogue, we believe that times change and nobody wants to be bothered with huge amounts of Excel sheets and information getting lost in inboxes. Changing the way we work, into a simpler and more effective way, will become a long termed benefit for all parts. Anne Kargaard adds: “Through Delogue we see an advantage in quickly being able to overlook the course of action, and see what have been agreed on along the way.”
Change takes time
Delogue greatly appreciates insights from our customers when they use the platform as a part of their daily work. We know change can be difficult but when experiencing the impact of those changes within our clients, we think it’s all worth it.
We look forward to following Kvadrat’s journey towards more eco-friendly and high-quality products – hand in hand with an efficient product development: “We’ve recently started connecting our cheap tag heuer suppliers to the Delogue platform, and naturally it’s a process in itself, learning how to communicate in a new system and getting to know how we together can work in a simpler way in a united system. It takes some effort from both sides, but we are already well on our way.” – Anne Kargaard concludes.