New Customer
5 minute read
Copenhagen, Denmark – October 24, 2024 LABFRESH is on a mission to revolutionize the fashion industry by creating high-quality, sustainable apparel that reduces waste and overconsumption. To support this vision and further their commitment to innovation and responsibility, LABFRESH partnered with Delogue to streamline their product development and enhance collaboration with suppliers.
Fresh from the lab
Today, we find ourselves caught in a vicious cycle: we buy too many clothes, wash them too frequently, choose cheap, low-quality garments, and quickly discard them once their short lifespan ends. This cycle not only fuels waste but also adds significant pressure on our planet’s climate.
But what if we could break this cycle? What if we could reduce our environmental impact by rethinking the way we produce and consume clothing? Imagine a world where clothes are made from innovative fabrics that resist odors, reducing the need for constant washing, and where the quality of each garment ensures years of wear, not just a season.
And what do you know? In 2017, somewhere in Amsterdam, a Dutch-Danish couple set out to revolutionize apparel by combining it with modern technology. They asked a bold question: “Is it possible to develop textiles that can be worn for days on end and practically never need washing?” The answer? LABFRESH.
Developing fabrics of the finest quality doesn’t happen overnight - it takes 1-2 years of dedicated research and innovation. At LABFRESH, there’s no rush. Quality takes time, and they believe it’s worth the wait.
And so do we.
Therefore we at Delogue are proud to present to you our latest partnership with LABFRESH, where software and fashion technology meets at it's finest.
Challenges and Solutions
Before choosing Delogue PLM, LABFRESH used a different PLM system. However, the previous solution concentrated on features that LABFRESH did not utilize, leaving gaps in the functionality they needed most. Critical tools and workflows were missing, making it harder to achieve the efficiency and clarity the company sought.
Anne van Steekelenburg, head of product at LABFRESH notes “We already had a PLM system but we noticed that they were more focused on other parts that we were not using […]”
Delogue addressed these challenges by providing a system that focuses on LABFRESH's specific requirements, including comprehensive information management at both the style and season level. This allows LABFRESH to maintain a clear and centralized overview of their product information, improving internal collaboration and external communication with suppliers.
One place for info
One of LABFRESH’s key strategic priorities is its commitment to sustainability and the broader ESG agenda. With Delogue, LABFRESH can efficiently gather and manage sustainability-related information. The platform’s future capability to connect with a Digital Product Passport (DPP) will further help LABFRESH in collecting and organizing critical data, aligning with future sustainability requirements.
Centralizing data
By moving to Delogue, LABFRESH now has a single platform where all product information is easily accessible at both style and season levels.
This transition has streamlined internal processes and improved clarity when collaborating with suppliers. Labfresh values how Delogue PLM centralizes their data, making it far easier to share and manage information across the entire supply chain.
“You have one program where you can find all information on style level or season level. It's more clear internally but also externally for suppliers.” Anne notes.
It's time..
It’s time to step away from the cycle of overconsumption and waste. LABFRESH offers a clear alternative: clothing designed to last, with innovative fabrics that reduce the need for constant care and resist the fast-fashion mentality. Imagine owning fewer pieces, but each one crafted with sustainability at its core - garments that stay fresh longer, are washed less, and stand the test of time.
At Delogue, we love seeing the fashion industry move forward, especially when partnering with sustainability leaders like LABFRESH, who are at the forefront of sustainability efforts. We are excited to support LABFRESH’s mission with our PLM platform, enabling them to innovate responsibly, manage product data efficiently, and collaborate seamlessly with their suppliers. We’re working to break the vicious cycle of overconsumption and we can't do it alone.