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hummelCustomerStory

hummel created transparency in their supply chain with Delogue PLM

hummel is growing, and so are the challenges and responsibilities as a global brand. In the growing process, hummel quickly identified a gap in their communication between employees and external suppliers. They experienced that unclear communication was an obstacle for improving efficiency and working with transparency across all departments

Recognizing the transparency challenge

Teamwork, rapid market responsiveness, close supply chain partnerships, authentic expressive designs, and storytelling are the goals defined by hummel to create a sustainable business with personality – all goals in which hummel recognized the importance of efficient communication and transparency to maintain their goals while growing. Sussi Joan Rokkedahl, Product Development Coordinator at hummel, told us about the company growth and explains how communication was identified as an important module in preserving transparency at all levels of the supply chain: “In order to meet customer needs, we have made changes and additions throughout the product development flow, which makes communication between colleagues and suppliers extremely important.”

Improving transparency through efficient communication

Delogue PLM fulfilled all of hummel’s requirements to make communication with suppliers more efficient and transparent. They had full access to the Delogue PLM support team, so the implementation was quick and smooth. hummel’s teams and suppliers were now able to collaborate and communicate at all levels, internally and externally, to create better products and improve transparency throughout the entire supply chain

About hummel

hummel is a global sports and lifestyle apparel brand founded in 1923 by the German Messmer family. hummel is known from famous football teams like Real Madrid and Tottenhamn Hotspurs. The brand is always on the lookout for new ways to leverage sports with the most commendable causes, such as supporting the associations of Afghanistan and Sierra Leone national football. Market: Apparel, Fashion Shoes, Sportswear

Delogue is hugely intuitive and it is, therefore, an easy system to work with. It is important for us as employees, but far more important, it is equally easy for our suppliers. If the portal is easy for them to work with, we can ensure that all communication takes place in Delogue and we can spend time on the essential parts of the process rather than spending time on administrative tasks.”

Sussi Joan Rokkedal PD Coordinator at hummel.

Delogue PLM has helped hummel meet their challenges by improving transparency in their global organization – and gaining efficient workflows throughout all international departments.

Delogue PLM Benefits

  • Increase productivity with structured data and transparency
  • Save costs with fewer errors and misunderstandings
  • Eliminate costly workflows in Excel, email and file-sharing platforms
  • Increase earnings with streamlined processes and workflows
  • Improve productivity with effective knowledge management

Learn how Delogue PLM can help your company

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